The Director of Place is a full-time entry level position responsible for fulfilling our mission by providing marketing, public relations, and media relations to support all of the organizations programming. This employee is responsible for managing the organizations websites, digital and print communications, social media accounts, and controlling the overall image of NewTown. This position reports to the President and CEO and works closely with staff and Board members.
The successful employee will be creative, well-organized, efficient and able to multi-task. The employee will also be an excellent communicator and fluent in digital and traditional communication forms including graphic design. We are looking for a team member who brings professional skills in marketing, communications and event planning who can strengthen all aspects of our mission, especially increasing general awareness about our activities and success.
-Bachelors degree in marketing, public relations or related field
-Advanced computer literacy
Additional Preferred Qualifications:
Proficiency in the following is strongly desired.
-Adobe InDesign and Photoshop
-WordPress (or experience in website maintenance using similar content management system)
-Microsoft Word, Excel, PowerPoint
-Constant Contact (or experience with similar email marketing site)
-Social media (primarily Facebook, Twitter, Instagram and Flickr)
-Manage NewTowns comprehensive branding campaign, including website maintenance of three domains, weekly mass email communications and consistent social media updates- 30% of job
-Plan and execute events, including coordination of the marketing of First Friday, a monthly downtown-wide event; lead a team to plan and execute Halluva Auction, NewTowns only event fundraiser; oversee the second season of Macon Pops, a cultural event with symphony musicians playing classical music; support other projects sponsored by NewTown- 30% of job
-Coordinate with property owners and leasing managers to encourage leasing and/or sale of downtown lofts - 15% of job
-Work with property owners and developers to place commercial tenants in downtown storefronts- 10% of job
-Establish a good rapport with area media working to create continual positive public relations on NewTown, our projects and downtown in general, and produce press releases and media conferences when necessary - 10% of job
-Provide consulting advice to NewTowns staff, Board and members on consistent marketing and branding throughout all the work produced by NewTown- 5% of job