Regional Marketing and Administrative Manager
Under the supervision of the Director, the HistoriCorps Institute Marketing Manager is responsible for generating, developing and executing an innovative, graphically compelling and integrated branding, communications and marketing strategy to advance the reputation of HistoriCorps Institute as the National leader in historic preservation project based learning education and training. This position will develop and implement our approach to curriculum and instruction and student recruitment and engagement. It will build partnerships with academic institutions, project sponsors, and other skills-based learning organizations. This position is expected to coordinate these activities closely with the Volunteer and Marketing & Communications Managers based in Denver. This position is also responsible for the day-to-day administrative operations of the regional office and coordinates these activities with regional office staff and the Finance Manager in Denver.
The duties of the position will include but are not limited to the following:
· Develops and implements a successful marketing and recruiting campaign to ensure desired enrollment goals are met;
· Designs and deploys digital marketing/social media campaigns.
· Creates and designs web content and updates website;
· Creates marketing collateral materials such as brochures, advertisements, and flyers.
· Delivers enthusiastic and educational presentations to individuals, groups, and at events within an assigned market; builds relationships with the community to serve as partners and guest presenters.
· Investigate and develop ways to meet enrollment goals and improve services to prospective students. Research and identify new markets for student recruitment opportunities that meet recruitment targets and budget requirements.
· Develop and maintain strategic enrollment management and communication plans to increase student numbers. Work with team to develop presentations, promotional materials, digital assets and other recruitment tools. Coordinate translations of recruiting and marketing materials into other languages as needed.
· Copy writes and publishes content for all major social media channels such as Facebook, Twitter, Instagram, LinkedIn; compiles data, analyzes and reports on social media use, specifically as it pertains to social advertising efforts.
· Responsible for data analytics and bench-marking the effectiveness of strategies over time, and managing the marketing annual budget.
· Prepares, produces, and distributes progress reports on enrollment goals. Develops/maintains a system for Customer Relationship Management (CRM) for prospective and admitted students and alumni (Note: This will be cooperatively developed with the staff in the Denver Office).
· Reviews and processes applications for admissions. Provides consistent communication via phone and email with students, academic partners, and sponsors from time of application through transition to the program.
· Manages the pre-registration process. Works collaboratively with Volunteer Manager and Director of Operations to establish appropriate schedules for incoming students.
· Participates in welcome, orientation and Field Staff training sessions.
· Travels domestically as funding allows, to targeted markets and conferences.
The knowledge, skills, and abilities required to perform this job include, but are not limited to the following:
· Knowledge of historic preservation theory and practice.
· Knowledge of recruitment and admission programs and activities to include development, planning, evaluation, and review with the ability to produce new, imaginative, or innovative solutions different from traditional approaches.
· Knowledge of customer service principles and practices.
· Knowledge and skill in operating a variety of multimedia equipment, computer systems hardware, and relevant software applications including database management systems in admissions and recruitment.
· Knowledge of software for analyses of data, marketing and recruitment strategies, data interpretation and evaluation.
· Knowledge of specific processes, policies, and procedures of office management and workflow procedures to include effective management of workload, i.e. prioritizing and organizing work.
· Knowledge of principles and practices of nonprofit organizations
· Ability to deal with a variety of highly confidential information, records, and sensitive situations in an effective manner.
· Skill in communicating with students regarding HistoriCorps and HistoriCorps Institute policies and procedures.
Standards of Professionalism:
· Team and Interpersonal skills: Success in this position requires positive relationships with other team members including support staff and senior staff, sponsors, academic institution partners, community members, contractors, etc., always representing and fostering the HistoriCorps ethic and organizational culture. These persons must thus be approached in a way that makes them feel valued as individuals and team members and takes into account the necessities of work as seen from their perspective.
· Service orientation: Success in this position requires a service-oriented perspective in which, to the greatest extent possible, students, faculty and Field Staff are treated in such a way as to feel valued and well served in their contacts with HistoriCorps Institute through you.
· Confidentiality and discretion: Success in this position requires the ability not only to maintain the confidentiality of prospective/student, faculty, staff, and contracted services records, but also the ability to discern when it is appropriate to divulge privileged, if not necessarily confidential, information.
· Bachelors degree in historic preservation or related discipline Masters degree preferred.
· 2-5 years applied preservation practice (internships, practicums, research assistantships, teaching assistantships, field schools may count toward this requirement).