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Engagement Manager

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Posted: 02/27/2018

The Trustees of Reservations
Crane Estate Engagement

About The Trustees of Reservations: The Trustees is an organization with a fascinating past and an exciting future. Our places are open to all and we thrive by involving as many people as possible in what we do. Founded in 1891, by a group of visionary volunteers, we preserve, for public use and enjoyment, properties of exceptional scenic, historic, and ecological value in Massachusetts and work to protect special places across the state. We have helped protect more than 50,000 acres, including 26,000+ acres on 116 reservations that are all open to the public. We are a nonprofit conservation organization funded and supported entirely by our visitors, supporters, volunteers, and more than 50,000 members.

Engagement Manager
Professional Opportunity
Ipswich, MA

Summary of Position:

The Crane Estate Engagement Manager is a full-time exempt (salaried) position based at the Crane Estate in Ipswich, MA. This position is responsible for the public experience at Castle Hill and Crane Beach; our events, programs, house & landscape tours, interpretive & self-guided experiences, visitor amenities, café, gift shop and Crane Beach permit program. Working closely with the Crane Estate General Manager, Crane Estate Stewardship Manager, Fireside events staff, Statewide Director of Visitor Interpretation, Statewide Director of Public Programs, Statewide Director of Visitor Experience, Regional Curator of Ipswich properties and the entire Crane Estate staff, the Crane Estate Engagement Manager delivers a vision and cohesive set of programs that increase visitation, grow program and gate revenue, increase membership sales and revenue on the Hill and Beach, and improve visitor satisfaction through the development of new experiences and improved amenities.

The Engagement Manager (EM) collaborates with the General Manager to create and maintain the overall vision for the Estate with a focus on all engagement aspects. The EM reports to the Crane Estate General Manager and directly supervises the Crane Estate Public Events & Community Outreach Manager, the Crane Estate Education Manager, Cultural Site Administrator, and the seasonal Crane Beach Member Services Team.

Specifically, the Engagement Managers responsibilities can be categorized as follows:



Essential Functions:

1. Enhance the Crane Estate Visitor Experience:

  • Provide outstanding customer service to visitors, always.
  • Play a key role, with the General Manager, in the vision and direction of the entire estate.
  • Manage all aspects of the visitor experience at entry, circulation, and exit.
  • Develop and implement new specialized tours, activities, self-guided experiences, and interpretive materials for visitors.
  • Serve a project manager for key interpretive and visitor-related efforts such as interpretive panels and mobile apps.
  • Develop and implement ongoing customer service and membership sales training to teams of interpreters, rangers, and property staff.
  • Train staff and volunteers to gather visitor surveys throughout the entire estate and implement changes that will improve visitor satisfaction.
  • Oversee Crane Beach and Castle Hill merchandise ordering and inventory tracking.
  • Work with the Inn at Castle Hill and other vendors to ensure high quality café offerings.


2. Grow Visitation and Program Participation:

  • Work closely with the Marketing team to increase web, print and social media promotions of the Estate as a destination for multiple audiences.
  • Build upon current relationships and develop new partnerships to expand outreach and awareness of Crane Estate.
  • Identify and target new audiences by creating and implementing a comprehensive marketing plan.
  • Connect more Crane Beach visitors to Castle Hill and the Inn at Castle Hill through the development of visitor promotions and packages.
  • Manage and grow social media presence on Facebook and Instagram.
  • Promote group tours to increase visitation.


3. Implement New Events and Programs:

  • Assess and adapt landscape and house tour programs to provide memorable and distinctly unique tour experiences.
  • Infuse current events and programs with innovative activities and behind-the-scenes access.
  • Increase program and event revenue.
  • Implement a living history landscape interpreter(s) to spark interaction with visitors.
  • Support all signature events through budget management, on-site support, and evaluation.
  • Develop program satisfaction surveys.
  • Create Members-Only program menu for Castle Hill to help drive membership sales and build upon member satisfaction.
  • Develop innovative interpretive experiences with the Statewide Director of Visitor Interpretation.
  • Support special tours and programs in collaboration with the Regional Curator.
  • Work with statewide staff to carry out annual programmatic themes and initiatives such as Art in the Landscape and Home Sweet Home.
  • Responsible for tracking metrics for all programs and visitation.
  • Work with Statewide Director of Signature Events and Special Events Manager to facilitate statewide programs and initiatives.
  • Collaborate with the Statewide Director of Visitor Interpretation to add to and maintain the newly created landscape app.


OPen until

How to apply
Please submit a resume and a compelling cover letter through our website.

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